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Tracey Davis, Social Media Consultant

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My expertise as a social media consultant comes with 5 years of experience learning Social Media and Marketing over the internet with America's leading Marketing and Social media Strategists. With a background in Graphic Design, I started my media career with journalism and video production, moving to Social Media as the movement to online marketing grew with technology. I have worked for the ABC as a producer for one of their programs for over 20 months. I have written and produced articles for magazines, online and print media, before finally working as a social media consultant.

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I offer a wide range of social media consultancy services, from social media strategy and community management through to campaign measurement and social media training. Though based in Australia, and often work with the client’s in their offices, I run social media packages and campaigns for businesses across the world.

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My approach to social media consultancy is to provide an honest, flexible and results-driven service.

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How I can help you:

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• Create a comprehensive social media strategy that will get you results that positively affect your profile

• Craft your company’s social media messaging to cut through the noise and get noticed by influencers

• Create  a strategy to engage with influencers including informing on the online media you need to connect with

• Draft social media that engage customers (your audience) in your sector

• Develop content marketing strategies to enhance your earned media activities

• Train you and your colleagues in how to run your own social media campaigns and activities

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How I can work with you:

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• On a package basis (one-off packages lasting from two hours to a few weeks) or on a retained basis (ongoing work with an agreed notice period)

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• Under my business name (Skylab Digital Insiders – the boutique social media agency I run) or under your company name (perfect for social media agencies looking for support)

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• In your office (I appreciate that sometimes you want your consultant to be seen and work directly with your team) or remotely, as a VA 

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My experience as a Social Media consultant includes:

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Working with ten clients concurrently on a fixed 3-month strategic process

Working with a new package to introduce small business into social media

Working with one-off consultancy, to advise on strategy and business goals

Creating digital content as per the package nominates

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What clients say about my social media consultancy:

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“Responded to our initial brief quickly and outlined a targeted approach with professionalism. Their consultancy assisted the campaign to achieve over twice our target in a very short time. We’re looking forward to working with her again.”

– Ashleigh Davis, Director of Fashion, ZenSeaChange

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“A pleasure to work with and one which has motivated my new online steps with honest advice. Throughout our time working together, what started as a small client brief to get my Social Media in order eventually turned into a fantastic future purpose that aligned my business in the right direction. My business has benefited from renewed confidence in social media with the tools and systems I needed.”

– Phil Dudman, Grow Your Food, Australian Gardening Magazine, ABC Good Gardening Presenter

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“Trace is one of the most talented communications professionals I have ever met. She is very patient, insightful and handles the process with great diplomacy.”

– Zoe Amar, Business owner, Yoga Studio

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"We were highly sceptical about Social media and had no clue what to do. We knew businesses were to get on one day, and we were putting this aside, hoping it would go away. Trace came in and confidently set up all our social media and communicated the content brief which would support our business. She provided samples and from which, scheduled three months worth of Social media posts while she patiently coached us in the process. We are happily going ahead with our social media campaigns with full confidence. 

– Jen & Graham, Small Business owners, Record Store, Ballina

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"I really didn't believe Social Media could improve our business or create customers. When we engaged Trace to set up our social media she presented a confident approach and throughout the time, ensured we were learning how it worked. I am now eager to run our business campaigns with our follower's growth."

– Rick, Business owner, Pool Shop, Ballina

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"I wanted some Social Media for my business. We were not understanding it and posting irregularly. When Trace presented the package I jumped at the chance to have this done for me. She handled the promotions well, coached our staff with the strategies and made exciting engagement with our customers from her videos. Our social media has grown and I am pleased with the success."

– David Mancini, Business owner, Seagrass Green Grocer, Lennox Head

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"We are not technologically advanced, so learning Social Media was beyond our expertise. Trace provided patient training with the Done-For-You Social with the scheduling tools plus added sincere motivation to find and produce content. Our customers absolutely love the idea we are on social and are following our posts."

– Marcus Dorsman, Business owner, Acutabove Ballina

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Looking to hire a Social Media Consultant?

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I am available for work. Contact me now.

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